Old Navy Explains Why It Charges More For Women’s Plus-Size Clothes

The retailer’s plus-size women’s clothes are marked up, while men’s plus-size clothes are not. Its owner Gap Inc. says the materials used for women are more expensive.

Via change.org

A group of customers is criticizing Old Navy for selling plus-size women's clothing at a markup, while men don't face higher prices on plus sizes at the chain.

More than 16,000 people have signed a Change.org petition calling for an end to what they deem “discriminatory pricing practices.” The woman who made the petition said that on a recent visit to Old Navy's website, she noticed plus-sized women's jeans cost $ 12 to $ 15 more than smaller sizes, while men's plus-sized jeans did not. “If they are charging plus-sized women more to cover the cost of the fabric being used, then why aren't they doing the same for men?” she asked.

Gap says that it is, in fact, more costly to make plus-size clothing for women than for men.

“Old Navy is proud to offer styles and apparel designed specifically for our plus-size female customer, which includes curve-enhancing and curve-flattering elements such as four-way stretch materials and contoured waistbands, which most men's garments do not include,” Gap Inc. spokeswoman Liz Nunan said in an email to BuzzFeed News. “This higher price point reflects this selection of unique fabrics and design elements.”

Plus-size apparel is one of the fastest-growing parts of retail in America, where the average woman is a size 14. Plus-sizes, often classified as 14 to 34, account for 67% of the population, according to Plunkett Research, and many retailers have been working hard to cater to that audience. This summer, ModCloth said it doubled the size of its plus business since June 2013. Eloquii, a plus brand introduced by The Limited in 2011 but discontinued two years later, was recently picked up by Nordstrom.

The challenge for clothing makers is choosing the best fabrics and designs for women's plus-size apparel, given that bodies tend to change in more ways above a size 14 than below that. Old Navy Plus has its own design team, for example, which pays special attention to flattering the shapes of curvier women and picking the right fabrics.

The internet has been instrumental in fueling the rise of plus-size fashion. There are now more resources for curvy girls to figure out where the best clothes are, and where to find their sizes. Retailers can also more easily gauge demand on the web and sell into it, rather than make risky bets in stores that may or may not pay off.


View Entire List ›

BuzzFeed – Business

You may also like...

20 Responses

  1. Hi! Do you know if they make any plugins to assist with SEO?

    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Thank you!

  2. Magnificent items from you, man. I have take into account your stuff prior to and you’re simply too
    wonderful. I really like what you have bought right here, really
    like what you are stating and the best way during which you say it.
    You make it enjoyable and you continue to care for to keep it wise.

    I can’t wait to learn far more from you. This is actually
    a great website.

  3. get rich says:

    Link exchange is nothing else however it is just placing the other person’s web site link on your page at appropriate place and
    other person will also do similar for you.

  4. I simply could not leave your site before suggesting that I extremely enjoyed the standard information a
    person provide on your visitors? Is gonna be back frequently
    in order to inspect new posts

    Here is my weblog: Watch Free Movies Online

  5. Thanks for finally talking about > Old Navy Explains Why It Charges More For
    Women's Plus-Size Clothes – Projektwww < Liked it!

  6. This is a topic that’s close to my heart… Thank you!
    Where are your contact details though?

    Take a look at my website; Fitness equipment Houston texas

  7. I’ve been surfing online more than 2 hours today, yet I never found
    any interesting article like yours. It is pretty worth enough for me.

    In my opinion, if all website owners and bloggers made good content as
    you did, the internet will be a lot more useful than ever before.

  8. We’re a group of volunteers and opening a new scheme in our community.
    Your site offered us with valuable info to work on. You’ve done a formidable job and our whole community will be grateful to you.

  9. “Kalau enggan melakukan aerobik, jalan sebanyak 10 ribu langkah per hari juga bisa menjadi pilihan,” imbuh Yuni.

  10. Hi there to every body, it’s my first pay a visit of this weblog; this weblog carries amazing and
    genuinely fine information in support of visitors.

  11. Pretty! This has been an extremely wonderful article.
    Thanks for supplying this info.

  12. Hey there! I know this is kinda off topic however
    , I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa?
    My blog covers a lot of the same topics as yours and I feel we could greatly benefit from each other.
    If you’re interested feel free to send me an e-mail.
    I look forward to hearing from you! Awesome blog by the way!

  13. kik online says:

    This post will assist the internet users for setting up new
    web site or even a weblog from start to end.

  14. Pill This is taken several times during the day, posing a risk
    for liver problems. Free testosterone is actual testosterone that is free to be taken into body tissue where it works.

    Therefore prospective parents should try to take some of the pressure off of the situation by just enjoying
    each other’s company and trying to please each other.

  15. Attractive section of content. I just stumbled upon your blog
    and in accession capital to assert that I acquire in fact enjoyed account your
    blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently

  16. ) there was a burst of hymn writing surrounding these events.
    This is not only a great way to listen to your favourite music, but also a
    great way to discover new music too. R&B music is huge and probably
    the most popular of all the music categories.

  17. crossfit says:

    This is really interesting, You are a very skilled blogger.

    I have joined your feed and look forward to seeking more of your wonderful post.
    Also, I have shared your website in my social networks!

  18. If you say yes to the entire above written question then you need not to worry.
    There won’t be an internet marketer studying this – newbie or guru – who hasn’t acquired all individuals complications at some time and could quite possibly be stuck
    with all three appropriate this moment. t run at all, charities can either make some repairs themselves
    and sell the car at an auction, or they can sell the car
    to a salvage yard.

  19. Many people may ask what good does an ip address do on the recovery procedure.

    Wait about 30 seconds, the camera will reboot, then unplug the network cable.
    Upon completion of my senior season, I took my chances and headed to O’Fallon, Missouri for open tryouts
    for the River City Rascals with four of my York teammates.

    Also visit my homepage Straightforward what is my ip Plans – Some Thoughts

  20. It’s going to be hard enough for your children to see
    the family they probably thought would always be there, split apart.
    These different kinds of approaches, however, can be categorized in terms of approach.

    This kind of treatment uses light pressure to loosen the nerves through the introduction of mild pulses that eventually dissolve any sort of blockages and synchronize the sensory signals in the

Leave a Reply

Your email address will not be published. Required fields are marked *

7 + 9 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>